With 10 years M&A and private equity experience, as well as the co-founding of FCMG brand TRIBE, Guy took over the role of CEO [of Mocoh] in 2023. His vision is to steer Mocoh on its transition to trade energy and resources that facilitate progress, sustainably, whilst safeguarding the company’s expertise and reputation as champions of Africa.

While Associate Director at Infracapital, Guy led the execution of deals for a £1.8bn private equity fund. As co-founder of TRIBE he oversaw finance, sales, and fundraising, building up the business to one of the top performing online health snack brands in Europe, with over £3m revenue and distribution at 10k retail outlets.